Jennifer KahtzMay 25, 20223 minHow to integrate psychology for greater engagement.I sat across the table from someone for whom I have great respect one day. He was asking for my input about his brand. He wasn’t happy...
Jennifer KahtzMay 24, 20222 minHow to Humanize Your Communication without Coming Across as WeirdI once wrote a very personal story about the passing of my father and shared it in my marketing. More than 30 people reached out with...
Jennifer KahtzMay 23, 20224 minHow to really differentiate your content from the competition?When marketers teach messaging they tell you to write the benefits. Just write the solutions to problems. Find the need and solve it,...
Jennifer KahtzMay 20, 20223 minHow customers make decisions: Two scientific models to measure and ensure effectiveness.You can use these two scientific models to measure your marketing communications, so that you create and identify effective emails. Myth,...