Today we no longer respond to being "sold to."
Emotional connection is what people want right now more than ever.
Business owners often spend way too much time and money on marketing efforts that don't generate qualified inbound leads, because they view acquiring clients as a transaction for gain, rather than creating a trusting business connection based on being of service and solving real needs.
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Unfortunately, the transactional approach to marketing and sales, often diminishes trust, leading to fewer and longer conversions, less engagement and price haggling, because when you attract an audience with this approach, they are often price shopping. Where is the uniqueness and value in that?
There is a Better Way!
Being viewed as a trusted partner and business of influence takes the transactional selling pressure away. Positioning and connecting human to human to real desires and needs, from an authentic place of serving, is key to getting this right. There are an array of methods that will connect you deeply to your tribe, so you can organically attract those you want to serve, in a consistent, calculated way.
We teach business owners how to do just that, to position your brand authentically and write effectively, to build trust, become likable and connect on a human level. This makes growing your business more personally rewarding and easier to build, eliminating sales resistance anxiety, because your communications will inspire, and give hope for solving their real needs.
Unfortunately, many people often struggle creating human connection in business, which can make it tough to build trust.
However, human connection is the most rewarding way of building business!
When you understand needs and write to your audience in a connected way, not only does it build connection, you'll be able to consistently create content you know will stick versus guessing.
There's relief and comfort in that!
In a nutshell, your brand, sales and marketing communications will want to connect on a deeper, human to human level.
And understanding how to connect emotively in a deeper way has proven to work best.
I'm Jennifer Kahtz, and I've been studying human connection, and the psychology and the behaviors of consumers for over 12 years.
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I've seen first hand how turned off and tuned out we've become to the old marketing paradigm of
"I'm great! I have the best stuff! Buy from me!"
Through my research I've discovered the power of using authentic emotional connection and tapping into methods that create an authentic brand that tap into the psychology of the consumer to create inspired customers.
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Our goal at Emotive Pull is not to become your marketer.
It's to teach you to how to create effective emotional messaging for yourself so that your business can thrive without struggle, without hustle, and without "icky selling."
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"Give a man a fish, and you feed him for a day.
Teach a man to fish, and you feed him for a lifetime."
That's why we created a website copy course to share this edge!
All so you can gain the super power to position and create messaging that truly bonds, human to human.
You will learn to create content that:
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Competes with marketshare because it's so different
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Drives lead generation with less cost because it's more targeted and effective
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Helps you see the gaps in desires to create original content
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Ensures every piece of content is intentional because it's so strategic
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You know will stick versus guessing.
What is the
Web Copy Course
?
If your content doesn't work, your marketing won't work. Over 80% of marketing efforts don't work for most businesses. Business owners lose money investing in antiquated methods that aren't effective in today's paradigm.
The HUMAN CONNECTION COMMUNICATION course teaches you how to create and position emotional communications like big corporations do. ​You'll learn techniques that connect deeply to the customer you want to reach. ​
Emotional positioning helps you understand your customers in a deeper way. ​When implementing our emotive methods, your customer engagement increases, bounce rates drop, and the cost per lead is greatly reduced.
What's inside The Human Connection Communication Course?
We provide a hands-on, step by step group training that shows you how to create your own compelling emotional communications.
In this course, you'll learn how to bridge connection between your company and your clients by communicating with "human speak." You'll discover the emotional buying motivations of your target audiences and use the science of emotional marketing to gain the attention of a your market and turn them into interested, connected, quality leads.
The Human Connection Communication Course
EP 101 - Business Series
Research: Discovering Human Emotions and Needs.
Welcome to your first set of lessons. If you want to position for human connection, you'll have to speak to humans and you'll want to really understand their desires and lesson one will teach you how. In this lesson you're going to learn the roots to positioning for human connection, and how to do it so you have a content plan for years to come. This lesson will give you the research process for uncovering emotions and we'll make sure you have the entire process we use for doing great interviews and identifying the real emotive pulls. We'll also share real life examples and demos of what works and what doesn't, so you can identify good research and not so good research.
EP 102 - Business Series
Web Content: Positioning for Human Connection.
In your second set of lessons you'll learn how to emotively position for human connection. You'll learn the key human components and methods that connect and attract your ideal audiences. You'll also learn how to position buying motives, so they connect and self qualify. Meaning, they see your content and say that is me! And each component in the process will give you the foundation to understanding how to position to those desires, while also positioning for credibility. The behavioral psychology to the motivators is positioning to Maslow's Hierarchy of Needs.
EP 103 - Business Series
Lead Generation: Messaging for Human Connection.
In these lessons, we're going to teach you how to message in a way that connects using the foundation we built in lesson one and two. You'll also gain the knowledge to create content that is intentional and so you can write emotive messaging for many different messaging needs including: emotive conversational scripts, emails, ads and social posts that speak to human connection. You'll also learn the do's and don'ts to writing human connection and examples of what does and doesn't work.
Curious on how this skill impacts your positioning capabilities for years to come? You'll be able to:
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Discover the bridge between your customer and product/service (Bridging Connection)
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Clearly convey the value your company brings
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Make decisions on who to target (Giving Clarity)
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Create content you know will engage specific targets (Creating with Intention)
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Get social proof to build trust (Building Human Connection & Credibility)
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Devise a viable strategy so that you're out of the hamster wheel of content or a business that doesn't work (Providing Confidence and Freedom)
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Create content people will look forward to receiving (Creating trust and value)
By providing a bi-weekly
"Writing for Human Connection Mastermind" that includes:
We understand that learning a new skill takes practice.
After all, you have to learn to walk before you can run, right?
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That's why we offer ongoing support
to all our course participants.
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Regular Q and A check-ins to answer questions
Messaging reviews to make sure you're on the right track
Modify your messaging that isn't getting the results you want
Tune-up demos to reinforce Emotive Pull methods to ensure
you're getting the most from your investment
How will the
"THE HUMAN CONNECTION COMMUNICATION"
course help my business?
You WILL...
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Open new market shares you didn't know existed
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End the disconnect between you and your customer
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Increase lead generation, many times exceeding 50%
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Get faster sales from reduced time from pain to action
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Get better quality, targeted leads at a decreased cost
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Increase the time spent on your website from engaged customers
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Have competitive differentiation
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You WON'T...
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Sink money into methods that don’t convert
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Need to cross your fingers and *hope* your content works
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See your efforts fail to produce results
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Have to do this alone
WHAT people are saying about this course?
Amanda Peterson,
Pathways of Grace
Emotive Pull training solved the issue of being able to communicate with my customers in a way that made sense to them. It helped my customers be able to engage with our business in a clearer fashion. It also helped the practitioners who use the space to clarify their vision of what the services are that they offer.
Meghan Uhl,
Focal Point Security
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Taking Jennifer Kahtz’ Emotive Pull marketing course changed how I approach a prospective customer both in person and with written word. After 30 years of selling and taking many “professional sales” courses, this is the first time someone has helped me make a real connection with customers that gives real results.
Robin Mason,
Sparkle Swap
The Emotive Pull Messaging Course helped solidify what my brand is and my why for wanting to create the website. Before I took the class, it was more about selling products. After taking the class and doing market research, discovering the audiences needs, my business idea turned into also building a community, bringing people together to share ideas and make people better. Initially, I didn’t think much about how I wanted to communicate my offerings. ​After understanding my audience and market better, I now have unlimited topics and conversation for reaching out and connecting
with my community. The class helped me to understand how to structure my communications in away that attracts people and draws people in to engage. ​Now I feel like I can create communications that specifically target areas of interest for my customers. My communications are better received. It’s not writing and hoping the articles will land it’s now writing and knowing they will land.
"Jennifer is very knowledgable and has shown me the way to attract the type of clients that I want to work with. Emotive Pull training will teach you how to “pull” in new clients so that your business can grow. The program is phenomenal. She teaches you how to learn what your potential buyers need to hear in your marketing to pick up the phone and call you. I am glad that I bought the course and I believe it was worth every penny for the value that I received and then some."
Bryan Comeaux,
South Central
Insurance
Brokers
Jen Kahtz messaging has helped my company’s credibility. Credibility has created conversions the grassroots way. Everyone who goes to my website has great things to say and it does exactly what it needs to do.
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Jennifer has the ability to provide an authentic message of what you’re creating emotive pull for. She knows how to ask the right questions and write in a way that is emotional in nature. It goes deeper than knowing the right questions. It’s an intuitive ability where as information is being given. She knows how to pull out what’s needed to create the emotional pull in your clients. There’s an innate ability to know the next question to ask that’s going to get her the information she’s looking for.
Leslie Schreiner,
The Accounting Company
I realized Jen understood people; how they think and react to things, like a sociologist and psychologist combined. She gathered what I do and why I do it, and translated it into messaging that I’m now unbelievably proud of. I’m forever grateful and would highly recommend her to anyone looking to create a pull in their business and attract the clients they desire.
Jessica Hausner,
Artisan Gallery Framers
Jen Kahtz gave us a much better understanding of the psychology of our customers in a general sense. They helped us with that new knowledge of customers’ buying habits in general, which helped us narrow down how to identify things within our little market. I think it’s a unique way to approach your marketing. It makes it so your marketing doesn’t get lost in the shuffle. Most people just copy what others are doing - this gives you a really unique voice.
Kim Mylls, Kiss Corporate Goodbye
Emotive Pull Guarantee
Our mission is to help you succeed. If you aren’t 100% satisfied with the improvements in your marketing efforts after 30 days of completing and properly implementing the Emotive Pull principles, we will offer you a full refund. After all, we only succeed if you succeed, too!
We KNOW you can do this. And we want you to feel great about it.
We can't wait to teach you the peace and power of engaging people in an authentic, human way.
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You'll outshine your competitors, attract new opportunities, and create an enlightened brand.
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See you inside!
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The Emotive Pull Team
