Create your bridge
to human connection
in your business and personal communications.
What is "Human Connection" Training?
Human connection training provides education that teaches you how to bridge true connection using behavior science, so that you can connect to others for years to come. Our education includes both written and conversational communication methods, positioning for business, branding and personal achievement.
Who Is "Human Connection" Training For?
If you have no idea what to say or how to position yourself to market
If you're struggling to get your communications to engage
If positioning for business feels overwhelming
If people aren't comprehending the value you bring
If your communication efforts aren't connecting
If you're drawn to a solid process
If you want a messaging approach helps you stand out from your competition
If you want to learn how to create authentic emotive connection that drives connection
How "Emotive Pull" for Human Connection Makes Life Better?
Ideal audiences reach out more quickly
A well thought communication plan that emotionally connects your tribe to you.
Outshine your competition with unique human connection
Increase leads because people are drawn
Minimize your need to hustle
You'll be able to create big business quality emotive branding and communications for any business venture
Contribution to Business
Transform Your Content for Human Connection:
We believe when you reach hearts, you increase the probability of creating loyal customers and fans. We offer a 30 minute complimentary audit by Zoom with me, so you can learn how to humanize your brand, sales and marketing content. Be sure to share a piece that you would like to convert better for the audit.
In this consult: We'll shed some light on why a piece of content may not be converting and we'll give examples on what does convert.
Write For Human Connection
Peer group messaging support
The purpose of our Wednesday Build Your Audience content mastermind is to test, get honest feedback and gain an array of perspectives on your content through different lenses and business experiences. Sometimes your target market is in the mastermind and will validate if your message does connect. Other times, you'll be able to receive and implement improvements and experience new results for lead generation.
The vision for this mastermind is that over time you will see the strategies that create effective content, so you can build your audience by creating content that converts for years to come.
The first two are free and the following ones include a monthly subscription. We evaluate content that isn't working, as a group and give support and feedback, so you're set up for success.
The Human Connection Communication Course
If you need a new brand, rebrand and a compelling messaging foundation and want collaborative support. This program gives you a hands on step by step training on how to create your own compelling content.
As we go through the program, you create all of your website content, opt-in, story and core brand messaging in iterative steps. It’s a low-cost way of doing it yourself. You'll also create the messaging for your social media and lead generation plan.
During the program, there will be, homework assignments, writing support and brainstorming to create your brand and messaging in a weekly step by step and collaborative manner. This 6 month program includes a mix of group interaction and one on one support. It also includes the Build Your Audience content mastermind for free.
Connecting human to human is vital for breaking through the noise of today's landscape.
Jennifer Kahtz, Emotive Pull Training
How "Emotive Pull" Began.
The failure that created the opportunity
In 2014 one of my first marketing clients created a new software application that provided local kid's activities for parents. When working with the owner, during our first weeks, we were getting zero results.
We would get customers excited in conversation and after they researched the website, they immediately bounced off. No one signed and the value wasn't yet positioned.
We were metaphorically banging our heads against the wall and I personally felt out of integrity because I was in charge of the messaging strategy and marketing communication.
How we changed our outcomes
I couldn't sleep that week and one night I woke up at 3am with the idea to position behavioral research and psychological/emotional buying motives.
I spoke to my partner the next morning and he said, "I don't care what you do, I just want outcomes."
I then created a research/positioning process, launched new messaging designed to emotively pull and created a product/market fit. Within 30 days of launch, I worked myself out of a job because it was working so well.
Would You Like a Complimentary Consult?
The breakthrough the created Emotive Pull Training
He called me 6 months later and said, "Jen, we’ve converted 400 parent sign ups since your new messaging/branding was put into place. I need more of that Emotive Pull."
It was then, I knew I had a viable business. I changed the consulting business name to Emotive Pull and have been helping clients since 2014. Today, we created Emotive Pull Training to train the skill and process to marketers and businesses, so they no longer struggle with messaging and communication that doesn't work.
Positioning to pull cuts out guessing and trial and error time, and (if done right) helps customers and marketers gain confidence and outcomes right out of the gate.
Taking Jennifer Kahtz’ Emotive Pull messaging course changed how I approach a prospective customer both in person and written word. After 30 years of selling and taking many “professional sales” courses, this is the first time someone has helped me make a real connection with customers that gives real results.
Focal Point Security
Jen is a true original ! Finally someone that has a perspective that is fresh, dynamic and effective ! Emotive Pull stands out from the crowd. This is An integrated approach and no one does it better. The content is drawing great leads. We've already seen an ROI are getting more interest than ever.
AZ Dog Smart
I realized Jen understood people; how they think and react to things, like a sociologist and psychologist combined. She gathered what I do and why I do it, and translated it into messaging that I’m now unbelievably proud of. I’m forever grateful and would highly recommend her to anyone looking to create a pull in their business and attract the clients they desire.
Founder of Artisan Gallery Framers