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Learn to write 
communications you
know will stick

for your brand, sales and marketing channels. 

What is "Emotive Pull" Training?

Emotive Pull Training provides a experiential course that teaches how to use behavior science, and research to create your business communications to attract your ideal client and ensure profitable positioningOur intention is to teach you how to create sales, marketing, and brand communications that work for years and years to come. 

Who Is "Emotive Pull" Training For?

  • If you have no idea what to say or how to position yourself to market

  • Those who are struggling to get their brand, sales and marketing communications to work

  • If positioning your business feels overwhelming

  • If prospects aren't comprehending the value you bring

  • If you're getting price haggled a lot

  • If your marketing communication efforts aren't getting engagement

  • If you're drawn to a solid process filled with research and data

  • If you want a messaging approach helps you stand out from your competition

  • If you want to learn how to create authentic emotive connection that drives buying behavior

How "Emotive Pull" Training Makes Life Better?

  • Heightened traffic engagement

  • Focused, targeted leads who are compelled to sign up

  • Hot prospects who reach out more quickly

  • A well thought positioning plan and targeted message that emotionally connects your tribe to you.

  • Outshine your competition

  • Increase leads and conversions

  • Saves you time and money on prospecting efforts and sales generation because it minimizes the need to hustle

  • You'll be able to create big business quality emotive branding and communications for any business venture

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The "Emotive Pull" Brand Communication Course: 

This course is a step by step program that teaches how to use scientific behavioral research and human psychology  in business branding and marketing messaging, so that it works. 

This program is great for digital marketers, copywriters, and businesses who want to humanize, and drive emotional buying behavior, for maximized profit. 

This includes weekly support, videos and experiential training, giving analysis and peer feedback. We'll take you through a step by step process with weekly homework. We'll also view your communications, share feedback, suggestions, and insights, so that you can position your brand and marketing to emotionally  connect for enhanced engagement. 

We use the same philosophies and scientific methods from the course as in our group coaching. 

One on One "Emotive Pull" Strategic Consulting Plan:  

This is a one on one coaching support program to help you create the communication patterns to pull, in your brand, sales and marketing communication. 

The intention of this one on one is to provide support for those who are struggling to create content that converts. We'll understand your goals and create a customized plan to help you create effective communications for your brand, sales and marketing. 

Some of the symptoms we solve together are, price haggling, very little engagement,  attracting the wrong market, and having a long funnel time from pain to action. 


We'll help you create a communication strategy that gives  confidence and momentum to move the business forward.

Wednesday "Emotive Pull" Peer Group Content Evaluations: 

The purpose of Wednesday peer group content evaluations is to help you see the patterns and strategies that create effective communications so you can gain the engagement and sales outcomes you want. 

This is a monthly subscription where you can submit your content that isn't working and we'll evaluate it as a group and give support and feedback so you're set up for success. 

Writing pull is a muscle that grows with exposure. This is recommended as an introduction or an extension of the other courses to  develop and keep the skill by gaining exposure and doing it.  We believe if you don't use it, you lose it. 


Our goal is that this ongoing program will help you to internalize what you learned in order to  write communications that work for years and years to come. For some it takes, months and for others it takes weeks. 

We want to give you a platform to begin to rewire your brain for this kind of writing so that you can gain control of your success and know your sales, marketing and brand communication will work versus guessing. 

Understanding behavior science and buyer  psychology is vital for breaking through the noise of today's landscape.
Jennifer Kahtz, Emotive Pull Training

How "Emotive Pull" Began.

The failure that created the opportunity

In 2014 one of my first marketing clients created a new software application that provided local kid's activities for parents. When working with the owner, during our first weeks, we were getting zero results.


We would get customers excited in conversation and after they researched the website, they immediately bounced off. No one signed and the value wasn't yet positioned. 

We were metaphorically banging our heads against the wall and  I personally felt out of integrity because I was in charge of the messaging strategy and marketing communication. 

How we changed our outcomes

I couldn't sleep that week and one night I woke up at 3am with the idea to position behavioral research and psychological/emotional buying motives. 

I spoke to my partner the next morning and he said, "I don't care what you do, I just want outcomes." 

I then created a research/positioning process, launched new messaging designed to emotively pull and created a product/market fit. Within 30 days of launch, I worked myself out of a job because it was working so well. 

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Jen kahtz

Taking Jennifer Kahtz’ Emotive Pull messaging course changed how I approach a prospective customer both in person and written word.  After 30 years of selling and taking many “professional sales” courses, this is the first time someone has helped me make a real connection with customers that gives real results.

Meghan Uhl,

Focal Point Security

Jen is a true original ! Finally someone that has a perspective that is fresh, dynamic and effective ! Emotive Pull stands out from the crowd. This is An integrated approach and no one does it better. The content is drawing great leads. We've already seen an ROI are getting more interest than ever.

 Layne Kizler,

AZ Dog Smart

 I realized Jen understood people; how they think and react to things, like a sociologist and psychologist combined. She gathered what I do and why I do it, and translated it into messaging that I’m now unbelievably proud of. I’m forever grateful and would highly recommend her to anyone looking to create a pull in their business and attract the clients they desire.

Jessica Hausner,
Founder of Artisan Gallery Framers



If you'd like to have a complimentary meeting to

explore how we can bring value,

please contact us at 602-430-8900

Thanks for submitting!

The breakthrough the created Emotive Pull Training

He called me 6 months later and said, "Jen, we’ve converted 400 parent sign ups since your new messaging/branding was put into place. I need more of that Emotive Pull."

It was then, I knew I had a viable business. I changed the consulting business name to Emotive Pull and have been helping clients since 2014. Today, we created Emotive Pull Training to train the skill and process to marketers and businesses, so they no longer struggle with messaging and communication that doesn't work. 

Positioning to pull cuts out guessing and trial and error time, and (if done right) helps customers and marketers gain confidence and outcomes right out of the gate.