We Help Education Companies
Gain More Market Credibility
With Research, Buyer Studies, & Content Strategy
What is "Emotive Pull" Education
We primarily support education companies by providing qualitative buyer studies and efficacy research, partnering with professional research teams for ESSA certifications and strategies to enhance market credibility, so you can become the chosen solution for districts and coveted state lists.
Who Is "Emotive Pull" For?
Education Companies:
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who are new and have no idea how to go-to-market
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in the process of creating a new product, seeking a qualified research team
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who are struggling to get into districts
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who have districts who aren't comprehending the value
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who have a desire to get on state lists
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who value providing evidence-based research for market credibility
Emotive Pull's Contribution
to Education Businesses
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Ideal audiences reach out more quickly
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Gain market credibility
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Outshine your competition with a unique approach
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Increase leads because districts are drawn
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Minimize your need to hustle
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You'll be able to attract more market share
"The customers perception is your reality."
Kate Zebriskie
How "Emotive Pull" For Business Began.
The failure that created the opportunity
In 2014 one of my first marketing clients created a new software application that provided local kid's activities for parents. When working with the owner, during our first weeks, we were getting zero results.
We would get customers excited in conversation and after they researched the website, they immediately bounced off. No one signed and the value wasn't yet positioned.
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We were metaphorically banging our heads against the wall and I personally felt out of integrity because I was in charge of the messaging strategy and marketing communication.
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How we changed our outcomes
I couldn't sleep that week and one night I woke up at 3am with the idea to position behavioral research and psychological/emotional buying motives.
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I spoke to my client the next morning and he said, "I don't care what you do, I just want outcomes." ​
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I then created a research/positioning process, launched new messaging designed to emotively pull and created a product/market fit. Within 30 days of launch, I worked myself out of a job because it was working so well.
Jen kahtz
The breakthrough that created Emotive Pull Training
He called me 6 months later and said, "Jen, we’ve converted 400 parent sign-ups since your new messaging/branding was put into place. I need more of that Emotive Pull for other products."
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It was then, that I knew I had a viable business. I changed the consulting business name to Emotive Pull and have been helping clients since 2014. Today, we created Emotive Pull Training to train the skill and process to marketers and businesses, so they no longer struggle with messaging and communication that doesn't work.
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Positioning to pull cuts out guessing and trial and error time, and (if done right) helps customers and marketers gain confidence and outcomes right out of the gate.
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How to Become ESSA Certified,
Course Coming Soon.
