Bring Your Passion Business to Life
With an Emotional Communication Strategy that Works.
Who we are
We are a strategic education/consultancy firm who works with businesses to create emotional content to attract and engage customers, converting them from lookers into leads with messaging that authentically connects.
We do this by strategically identifying customers' emotional buying motives, then positioning the messaging and marketing strategy to drive outcomes. We teach an array of methods designed to build trust in an experiential course, so that businesses keep the momentum going for the long haul.
This graph reveals the power of human connection and positioning to customer emotions. Lead generation climbs 50% with purely emotional communications.
Why Emotional Content Works
If your content doesn't work, your marketing won't work.
A whopping 80% of marketing efforts don't work for most businesses. Business owners lose money investing in antiquated methods that aren't effective in today's paradigm. Our clients learn to create and position emotional communications like big corporations do.
They also learn techniques that connect deeply to the customer you want to reach.
Emotional positioning helps you understand your customers in a deeper way.
When implementing our emotive methods, your customer engagement increases, bounce rates drop, and the cost per lead is greatly reduced. Customers begin to see the accomplishment of your business goals by experiencing marketing content that works.
Making Your Content work for you
Emotive Pull Content is right for you if:
We provide value by giving you:
You want your content to increase lead generation/engagement by 50%
Getting leads is a struggle
Creating content feels overwhelming
People don't comprehend your company's value in the communications you have
You're drawn to a solid process driven by research and data
You want original content that stands out from the competition
You want to drive buying behavior with all of your communications
Heightened traffic engagement
Big business quality emotive communications at small business prices
Focused, targeted leads who are compelled to reach out
Time and money savings by taking the hustle out of lead generation
Emotions are vital for breaking through the noise of today's busy world.
What Others Are Saying
Our Three Step Process
We reverse engineer your business goal to understand the best content/marketing strategy to reach your desired outcome.
2. Emotive Content Plan
We do the legwork to discover the emotive pulls for your audience. Then we either write for you or teach you how to create mindset-shifting content to match your needs and create a strategic plan from the roadmapping session.
3. We Teach You How or We Work With You
We continue to create emotive content for you or we continue to teach you how to emotionalize all of your communications so that conversions and engagement stay consistent.