Write your website copy
to bridge a human connection
Create content you know will stick versus guessing
What is "Emotive Pull" Training?
Humans speak human. We teach new and existing writers, and business owners how to create website copy and content that works using emotional pull and behavior science research. With the goal of creating content that is credible and designed to convert for years to come, our education includes a website copy course, ongoing content training and a weekly content mastermind so you can test your messaging among peers.
Who Is "Emotive Pull" Training For?
If you are a new business owner and have no idea what to write or how to go-to-market
If you're struggling to get your content to engage
If people aren't comprehending the value you bring from your website copy
If you're a new copywriter and want to learn to create strategic copy and content you know will work
If you want a messaging approach that helps you stand out from your competition
If your web copy or content isn't generating the buzz you desire
If you like the concept of positioning web copy authentically for human connection
How "Emotive Pull" Copy Training Makes Life Better?
Ideal audiences reach out more quickly
A well thought communication plan that emotionally connects your tribe to you.
Outshine your competition with unique human connection
Increase leads because people are drawn
Minimize your need to hustle
You'll be able to create big business quality emotive branding and communications for any business venture
Contribution to Business
Emotive Pull's Website Copy Course:
If you need a new brand, rebrand and a compelling messaging foundation and want collaborative support. This program gives you a hands on step by step training on how to create your own compelling content.
As we go through the program, you create all of your website content, opt-in, story and core brand messaging in iterative steps. It’s a low-cost way of doing it yourself.
During the program, there will be, homework assignments, writing support and brainstorming to create your brand and messaging in a weekly step by step and collaborative manner. This program includes a mix of group interaction and one on one support. It also includes the content mastermind for free.
Website Copy & Content Mastermind:
(Included with the copy course)
The purpose of our Wednesday content mastermind is to test, get honest feedback and gain an array of perspectives on your content through different lenses and business experiences. Sometimes your target market is in the mastermind and will validate that your website and marketing content do connect. Other times, you'll be able to receive and implement improvements and experience new results for lead generation.
The vision for this mastermind is that over time you will see the strategies that create effective content, so you can build your skill and online credibility by creating content that converts for years to come.
This is included in year one complimentary with the copy course. The following years will include a monthly subscription. We also improve and evaluate content that isn't working, as a group and give support and feedback, so you're set up for success.
Emotive Pull's Ongoing Content Course:
After the website content is created, you'll want to keep creating content that builds engagement, leads and your list.
This group training will teach you how to create a content strategy roadmap so that you can drive traffic and engagement organically. We'll also teach you how to set up automation, keep building your list and how to create and repurpose your content so it works for years to come.
The webcopy content course is a requirement before this course. Contact me today for bundle pricing today. They are discounted when purchased together. The Content Mastermind is also included in this training as well.
Connecting human to human is vital for breaking through the noise of today's landscape.
Jennifer Kahtz, Emotive Pull Training
How "Emotive Pull" Began.
The failure that created the opportunity
In 2014 one of my first marketing clients created a new software application that provided local kid's activities for parents. When working with the owner, during our first weeks, we were getting zero results.
We would get customers excited in conversation and after they researched the website, they immediately bounced off. No one signed and the value wasn't yet positioned.
We were metaphorically banging our heads against the wall and I personally felt out of integrity because I was in charge of the messaging strategy and marketing communication.
How we changed our outcomes
I couldn't sleep that week and one night I woke up at 3am with the idea to position behavioral research and psychological/emotional buying motives.
I spoke to my client the next morning and he said, "I don't care what you do, I just want outcomes."
I then created a research/positioning process, launched new messaging designed to emotively pull and created a product/market fit. Within 30 days of launch, I worked myself out of a job because it was working so well.
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The breakthrough that created Emotive Pull Training
He called me 6 months later and said, "Jen, we’ve converted 400 parent sign-ups since your new messaging/branding was put into place. I need more of that Emotive Pull for other products."
It was then, that I knew I had a viable business. I changed the consulting business name to Emotive Pull and have been helping clients since 2014. Today, we created Emotive Pull Training to train the skill and process to marketers and businesses, so they no longer struggle with messaging and communication that doesn't work.
Positioning to pull cuts out guessing and trial and error time, and (if done right) helps customers and marketers gain confidence and outcomes right out of the gate.
Taking Jennifer Kahtz’ Emotive Pull messaging course changed how I approach a prospective customer both in person and written word. After 30 years of selling and taking many “professional sales” courses, this is the first time someone has helped me make a real connection with customers that gives real results.
Focal Point Security
Jen is a true original ! Finally someone that has a perspective that is fresh, dynamic and effective ! Emotive Pull stands out from the crowd. This is An integrated approach and no one does it better. The content is drawing great leads. We've already seen an ROI are getting more interest than ever.
AZ Dog Smart
I realized Jen understood people; how they think and react to things, like a sociologist and psychologist combined. She gathered what I do and why I do it, and translated it into messaging that I’m now unbelievably proud of. I’m forever grateful and would highly recommend her to anyone looking to create a pull in their business and attract the clients they desire.
Founder of Artisan Gallery Framers