Logic Model

Emotive Pull Communications

Inputs

  • Expertise in qualitative buyer insight research

  • Messaging psychology frameworks

  • Human connection marketing methods

  • Alignment-centered support (1:1 + group masterminds)

  • Client collaboration, research access and brand alignment

  • Platform tools (e.g., Zoom, Dripify, LinkedIn, Canva)


Activities

  • Conduct 1:1 buyer insight interviews

  • Analyze emotional and psychological buyer drivers

  • Develop brand positioning and go-to-market strategy aligned with audience needs

  • Offer ongoing messaging and sales support

  • Ongoing Peer Feedback through the Content Messaging Mastermind

Outputs

  • Insight reports and content strategy maps

  • Buyer motivation profiles & messaging toolkits

  • Aligned LinkedIn/social media content

  • Refined brand voice and strategic messaging frameworks

  • Lead generation content calendars

  • Client-facing brand materials and sales scripts

Short Term Outcomes

  • Clients gain clarity on product-market messaging fit

  • Elevated brand credibility and consistency

  • Increased engagement and content resonance

  • Improved confidence in sales and visibility efforts

Intermediate Outcomes

  • 3–5x increase in qualified lead generation

  • Clients shift from transactional to trusted advisory roles

  • Growth in inbound referrals and organic outreach

  • Sustainable visibility with aligned messaging

Long Term Impact

  • Clients transition into market leadership through emotional alignment

  • Revenue growth driven by authentic, values-based communication

  • A more connected business ecosystem built on empathy, integrity, and transformation

  • Messaging becomes a movement, not just a tactic

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Project Four