Project #2 The Market Credibility Accelerator: From 1% Conversion to Marketing Momentum
Client: Mid-Stage B2B Tech Company (Cash Cow Farmer)
Industry: AgTech
Challenge: Stagnant Marketing, Unclear Market Fit
An agtech founder came to Emotive Pull with a growing frustration: despite a capable team and a feature-rich platform, conversions were stalled at 1%.
The marketing team was executing tactics, but the messaging wasn’t landing. Engagement was low. Bounce rates were high. The brand wasn’t connecting with the very audience it was built for.
There was a sense that the product was strong, but the way it was communicated was missing the mark.
Solution
Emotive Pull conducted qualitative market research to identify the key buying motivations of farmers. We discovered that:
Farmers view their operations as a legacy—something they want to pass on to their children.
They often feel stressed about profitability, uncertain about their break-even points, and challenged by unpredictable markets.
Using these insights, we developed a brand message that shifted the focus from features to emotional relevance, speaking directly to the real-world concerns farmers face every day.
Measurable Impact
The impact was immediate and measurable:
Increased engagement and sign-ups from farmers who saw value in the brand’s message.
Reduced bounce rates and more conversions, without increasing ad spend.
A shorter cycle from initial website visit to customer action.
Farmers now felt understood, which led to faster, organic conversions.
Impact & Scalable Growth
Emotive Pull’s strategic messaging overhaul transformed Cash Cow Farmer’s website from a bounce-prone page into an organic lead magnet. Market research transcripts gave the sales team a competitive edge, allowing for more effective training and faster engagement.
The founder, Scott Anderson shared:
“Working with Emotive Pull made our funnels and messaging connect better with customers. Bounce rates dropped, and prospects now reach out instead of bouncing off. The cycle from pain to action is shorter, and we’re getting conversions organically.
The market research transcription gives our sales team a real advantage, making it easier to train with actual conversations and pain points.
Emotive Pull didn’t just meet deadlines, they exceeded expectations and outperformed everything I hoped for. That’s rare.”
This proves that when messaging speaks to real needs, growth happens naturally, and sustainably.