My Soul Aligned Transition Story
Meet Jennifer
I was stuck on a hamster wheel, running faster, getting nowhere. In my forties, still trapped in the same cycle of external striving that had consumed my whole life, still feeling hollow inside. Same relationship patterns and triggers. Same deep pain. New cities, new romance, new friends... but the dysfunctional dynamics played on repeat.
I obsessively poured everything into my work like it held salvation. Hustling like an addict, chasing success, love, validation, anything to fill the ache inside. But no victory was ever enough. The high wore off. The emptiness remained.
I kept landing in identical toxic romantic relationships. Different face, same soul-crushing outcome. I'd painstakingly rebuild my self-worth, only to watch it crumble again. The burnout wasn't just physical, it was spiritual. I was disconnected from myself, from God, from truth. I stayed in a fantasy of a nonexistent future to avoid confronting my unfulfilled present reality.
From the outside, I looked accomplished. Inside, I was exhausted. Numb. Completely misaligned. I'd drowned out God's voice with relentless overthinking, but He still whispered to me in the quiet moments. I could feel the pull toward something more authentic... but I didn't trust it. I didn't trust myself.
Deep down, I didn't believe I was worthy of a life that felt good.
After one more fight, one more spiral into familiar despair, I broke. I finally saw the pattern with brutal clarity: people pleasing, silence, shame. Over and over. And I realized with devastating certainty: I couldn't live like this anymore.
I was done pretending. Done with the mask I wore so well. I didn't know how to break free, but I knew I had to try. Something inside me finally whispered louder than my fear:
It's time.
The Emotive Pull Story
I’ll never forget that night in 2014. It was 3 a.m. I was staring at the ceiling, wide awake, wrestling with a question that challenged everything I thought I knew about marketing. My client had launched a brilliant app that helped parents discover local children’s activities. The idea was solid. Parents lit up when we talked about it. But the results? Flatline. Website visits dropped off. No sign-ups. No traction.
The disconnect was realand I took it personally.
Those sleepless nights became a turning point. One morning, pacing my office before sunrise, a thought hit me: What if the problem isn’t the product—but the message? What if we’re missing the emotional why behind the parent’s decision?
The Discovery
That day, I proposed a new strategy: integrate qualitative research and dig deep into the real drivers behind the decision to buy, fears, hopes, values, beliefs.
My client said, “I don’t care what you do. I just want outcomes.”
That one sentence gave me full permission. We conducted real-world interviews, tested message angles, and repositioned the offer based on what parents actually felt, not just what we thought they needed.
Thirty days after relaunch? The strategy worked so well, I’d worked myself out of a retainer.
Six months later, I got the call:
“Jen, we’ve converted 400 parent sign-ups from your messaging. Can you do this for our other products?”
That moment shifted everything. I realized this wasn’t about one campaign. It was about a core truth: People don’t buy features. They buy resonance. They buy relief. They buy transformation.
I built Emotive Pull to help others tap into this same kind of clarity.
Who We Are Today
Today, I bring 10+ years of experience, leading research for enterprise firms, guiding experts and PhDs to product-market fit, and turning disconnected offers into compelling messages that consistently convert.
Because in a saturated market, brands don’t need louder messaging.
They need truer messaging.
Messaging that listens before it speaks.
Messaging that meets people where they are.
Messaging that moves.
So if you’ve ever felt like you’re doing everything “right” but your message still isn’t landing…
You’re not alone. Let’s fix the disconnect, together.