What do you know, deep down inside??

How defining your core beliefs will improve your bottom line.


Being an entrepreneur is hard.

Drawing by Derek Halpern

You’re the one responsible. Not only for yourself, but for those who work for you. The pressure is on your shoulders.


There is no off switch. You don’t get to shift gears when the clock strikes five. For you, even if it’s not in the front of your mind, it’s there, buzzing in the back like a persistent gnat.

You are the master of your own destiny. And that’s great! And it’s also terrible.


So why on earth do you do this??


There must be some motivating force that makes you get up, day after day, and do this again and again.


That thing that motivates you, that gets you out of bed in the morning, that drives you to do your best, that says that this is what you were meant to do even though it’s hard…


...that’s your core belief. You couldn’t be an entrepreneur without it.


Defining your core belief is REALLY, REALLY IMPORTANT.



It’s important because as we learned a few days ago, people don’t buy what you do, they buy why you do it. (Missed our article about why the “why” is so important? Check it out HERE.)


Let’s face it, you’ve got competitors. And you’ve got a lot of savvy people looking for a service or product like the one you’ve got.

They’re armed with a whole world of information at their fingertips, so they already know what they want. They just want to know from whom they should buy.


The thing that’s going to set you apart from all the rest is knowing what you believe in and communicating that to your audience.


It’s going to set you apart because NO ONE ELSE IS DOING IT!


Really! Almost no one considers why they do their job. If you ask, they’ll say things like, “I thought it was a good field to be in.”

“I thought I’d make good money.”

“It’s the family business and I wanted it to continue.”


Nah. That’s not really what motivates you to endure the pressure cooker and the grind. There’s something more, and that’s what potential customers want to hear.


Communicating your core beliefs to your audience should be included on your website and in your conversations with customers. It should be woven into the fabric of all of your communications. It’s the thing that will resonate with customers, make your business warm and personal, and make a potential customer say, “I’m going with them.”


The How of the Why


Let’s take a look at a few businesses, including Emotive Pull, to illustrate how to define your business’ “why.”


First, let’s examine your core belief and how it relates to your business.


STEP 1: What is your core belief?


Think about the core belief you carry throughout your business that drives everything you do.

Below are some examples of what this question means and why it’s so important.

Renee Cermak of Better Best Network has a core belief that wealth building isn’t rocket science.

Emotive Pull’s core belief is that emotionally connecting to your market is the new paradigm and vital to successful marketing.

Jessie Hausner of Artisan Gallery Framers believes that every picture is worth a thousand words and captured moments turn homes into sanctuaries.

STEP 2: Now, evaluate how your business fulfills your CORE BELIEF.


Renee teaches a Better Wealth Seminar giving an easy, step by step process on how to build wealth. (making wealth building easy)

Emotive Pull writes emotionally based content in the form of web copy, email campaigns, video and webinar scripts.

Jessie Hausner of AGF has a concierge picture framing company where she conserves photographs and showcases them in a gallery design for clients.


Each service was created because of a passion and a core belief. The core belief creates your “why.”


Value propositions and core beliefs are similar, but different. Each will make a big impact on customers who are looking for an excuse to go with you instead of the other guy.



And maybe if you get clear about your core beliefs, you’ll spring out of bed a little quicker, let a little steam out of the pressure cooker, and be ready to tackle all the challenges with a little more determination.


You, after all, are a friggin' ENTREPRENEUR.

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