UDOO EXAMPLE: MAKING YOUR CONTENT BETTER (PART TWO)

In the last UDOO example, we spoke of the title, and introduction, and shared ways to hep it connect better by just arranging a few words.

It’s a quick informative email example, sharing the internal podcast, with the different programs above. You can see the entire email here.


Listen to the UdOO podcast: Ahead of Next


Join our new podcast Ahead of Next for conversations with changemakers who are leading their companies into the future of work. Get expert advice on how to succeed at enterprise innovation from people who have done it successfully.

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In part two of this lesson, we’re going to evaluate the first podcast listed. I’ll share some measurable ways you can evaluate your own content using this as an example. That way you can safeguard from this type of disconnection in order to create engagement, and successful outcomes.

EXAMPLE

Capital One's Culture is its Secret...

Join us for a conversation with Phil Kim, at Capital One Growth Ventures, about how the company's culture is its secret to remaining a part of the digital vanguard in Financial Services.

EMOTIVE PULL EMAIL EVALUATION

When I see a title like this, I question whether it pulls to a target market. First of all, think about your own response to the sentence below it. Are YOU compelled?

I often evaluate how I feel when I look at a piece of communication and if it doesn’t pull me, it’s usually because it’s not positioned to a pattern that attracts.

This sentence is a direct statement about Capital One’s culture. It seems relevant and connected to the writer or internal business, again from a subjective viewpoint.


The reader, given that people have a WIIFM, what’s in it for me, radio station filter, may not be connected to the pull of remaining a part of the digital vanguard in Financial Services. Perhaps, unless they have background knowledge, or this value prop relates to them directly.

EVALUATION QUESTIONS

When creating these types of messages, I would run it through a set of evaluation questions like, what is the need this sentence solves? What is the value proposition entailed? Have we verified a specific audience psychology this does pull?


Currently the value prop is about a company’s culture remaining a part of the digital vanguard in Financial services. This could pull a specific audience; however, for me it’s not pulling. Is this because the message is weak or is it because I’m not their target? Something to consider.


SAFEGUARDING DISCONNECTION

Interviewing an audience to confirm pull is a great way to safeguard disconnection, using a message that doesn’t work. When you see patterns that this does pull at least over 50% of the time, then it will likely, build rapport and trust, lessening the time from pain to action, it may also pull engagement, like an opt-in, and even if it doesn’t right away, it can impact the response to future stuff.

TO SUMMARIZE:

To be realistic, you marketing efforts still take time and touches to convert, and targeted strategy, though these methods do reduce that funnel time. Reducing funnel time, means it takes less touches to create an opportunity. Emotive Pull training just speeds up the process and builds trust a bit quicker.

Stay tuned for another evaluation for the second article. If you really like these and want to inquire about our content coaching, online peer group masterminds, please email us at info@emotivepull.com.




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