
Making your emails better!
Lesson 4 Homework
My intention is to show you a process for creating your content/communication strategy based on motives versus the Avatar. Below we've included questions for your brand communication positioning.
1. List 3-7 primary buying motives.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
_________________________________________________________________________________
2. Value positioning from motives.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Notes:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
_________________________________________________________________________________
Peer Group Content Mastermind
Please contact me at info@emotivepull.com on interest in joining a peer group mastermind for weekly collaborative support, feedback and help. There is a membership fee for this; however the first two sessions are complimentary, so you can get a feel for it and see if you like it.