Making your emails better!
Lesson 4 Homework

My intention is to show you a big brand improvement example, to share some strategies on how to make your communications better. Below is a homework checklist intended to give you a process to use after you created a piece so that you can increase your probability of creating something that connects.

 

1. Does this title pull you or does it seem flat? Is your (title) filtered through your own biases/meaning, or is it positioning to a common customer need or value prop?

 

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2. Does the content make sense to those outside of your business? You can ask a peer group or other people to give objective feedback to help on this one. 

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3. Does the value of the positioned body and title, come from real customer perspectives?

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Notes for your content evaluation checklist process.

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​Peer Group Content Mastermind

Please contact me at info@emotivepull.com on interest in joining a peer group mastermind for weekly collaborative support, feedback and help. There is a membership fee for this; however the first two sessions are complimentary, so you can get a feel for it and see if you like it. 

For business owners and marketers to begin positioning to emotional pull to attract specific market shares, so that you're not consistently hustling for lead generation, we offer an Emotive Pull Training course that gives a step by step process/method to help you consistently create strategic messaging and branding, you know will stick versus guessing. Please contact us at info@emotivepull.com or fill out the contact form on the front page. or contact me if you're interested in learning more. 

The Emotive Pull Communication Course