The Human Connection Messaging Strategy
That Increases Sales Growth By 85%
(Harvard Business Journal 2015)
This methodology helps our clients enjoy:
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substantial increases in revenue growth
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consistent client attraction, without direct outreach
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increased brand visibility and engagement
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inspiration to produce content that is meaningful and engaging
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Join the countless professionals who have already experienced this growth with our expert-led business coaching support.
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Now it's your turn.
No contract; 30 day guarantee
Are your current messaging efforts not delivering the results you're aiming for?
If you're anything like the people I help, your lead generation efforts could be better. Perhaps you've hit a roadblock, and no matter how often you post content or generate new web copy, engagement is still low.
Sadly, most people keep searching for tactical ways to bring in more qualified leads, thinking if they just do another marketing activity, or change the brand, it will fix the problem.
But trying to fix a foundational messaging problem through marketing tactics, is like trying to grow branches without roots. It is tough to sustain long-term engagement.
Low Engagement Rates
Struggling to Differentiate
Market Saturation
Target Audience Mismatch
Human Connection: A New Approach to Business
We believe that having a solid, evidence-based messaging strategy is essential. A strong foundation not only sets you apart but also naturally attracts the right audience.
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To achieve this, we offer a step by step research based messaging strategy paired with mindset-shifting practices. Our structured weekly routine acts as a catalyst for generating momentum and influence.
Our human connection approach is grounded in real science, making it easy to commit to. You'll receive iterative guidance every week from an expert messaging strategist and coach. Once you master the skill of human connection and integrate it, sustainable future business endeavors are set for success for years to come.
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Expert Guidance
Proven Techniques
Peer Group Support
Gets better with time
Become the Most Influential,
in Your Network
By gaining clarity on the value you bring to customers and applying human connection to your content each week, you gain a competitive edge and see cumulative growth.
Instead of guessing, you'll begin to consistently generate content that resonates. You'll watch your engagement and impact grow organically, without the constant hustle, because your efforts will start to build real influence.
We’ve helped hundreds of business owners achieve incredible outcomes with our human connection methods and coaching programs.
Connecting human to human is vital for breaking through the noise of today's landscape.
Jennifer Kahtz, Emotive Pull Training
How "Emotive Pull" For Business Began.
The failure that created the opportunity
In 2014 one of my first marketing clients created a new software application that provided local kid's activities for parents. When working with the owner, during our first weeks, we were getting zero results.
We would get customers excited in conversation and after they researched the website, they immediately bounced off. No one signed and the value wasn't yet positioned.
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We were metaphorically banging our heads against the wall and I personally felt out of integrity because I was in charge of the messaging strategy and marketing communication.
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How we changed our outcomes
I couldn't sleep that week and one night I woke up at 3am with the idea to position behavioral research and psychological/emotional buying motives.
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I spoke to my client the next morning and he said, "I don't care what you do, I just want outcomes." ​
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I then created a research/positioning process, launched new messaging designed to emotively pull and created a product/market fit. Within 30 days of launch, I worked myself out of a job because it was working so well.
Jen kahtz
The breakthrough that created Emotive Pull Training
He called me 6 months later and said, "Jen, we’ve converted 400 parent sign-ups since your new messaging/branding was put into place. I need more of that Emotive Pull for other products."
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It was then, that I knew I had a viable business. I changed the consulting business name to Emotive Pull and have been helping clients since 2014. Today, we created Emotive Pull Training to train the skill and process to marketers and businesses, so they no longer struggle with messaging and communication that doesn't work.
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Positioning to pull cuts out guessing and trial and error time, and (if done right) helps customers and marketers gain confidence and outcomes right out of the gate.
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Salaried to Self Employed CEO
New Program Coming Soon
