Content Training to bridge
Human Connection
Create content you know will stick versus guessing
What is "Emotive Pull" Content Training?
We primarily support business owners by teaching them how to emotionally pull audiences, and foster human connections in both website and marketing content.
"Emotive Pull" Training
Contribution to Businesses
-
Ideal audiences reach out more quickly
-
Outshine your competition with a unique human connection
-
Increase leads because people are drawn
-
Minimize your need to hustle
-
You'll be able to create big business quality emotive branding and communications for any business venture
Our training has also branched into teaching interpersonal methods and communications to sustain healthy lasting relationships.
Website & Marketing Content Training
If you need a new brand, rebrand and a compelling messaging foundation and want collaborative support. This program gives you a hands on step by step training on how to create your own compelling content.
As we go through the program, you create all of your website content, opt-in, story and core brand messaging in iterative steps. It’s a low-cost way of doing it yourself.
During the program, there will be, homework assignments, writing support and brainstorming to create your brand and messaging in a weekly step by step and collaborative manner. This program includes a mix of group interaction and one on one support. It also includes the content mastermind for free.
Inter
The purpose of our Wednesday content mastermind is to test, get honest feedback and gain an array of perspectives on your content through different lenses and business experiences. Sometimes your target market is in the mastermind and will validate that your website and marketing content do connect. Other times, you'll be able to receive and implement improvements and experience new results for lead generation.
The vision for this mastermind is that over time you will see the strategies that create effective content, so you can build your skill and online credibility by creating content that converts for years to come.
This is included in year one complimentary with the copy course. The following years will include a monthly subscription. We also improve and evaluate content that isn't working, as a group and give support and feedback, so you're set up for success.
Emotive Pull's Ongoing Support:
After the website content is created, you'll want to keep creating content that builds engagement, leads and your list.
This group training will teach you how to create a content strategy roadmap so that you can drive traffic and engagement organically. We'll also teach you how to set up automation, keep building your list and how to create and repurpose your content so it works for years to come.
The webcopy content course is a requirement before this course. Contact me today for bundle pricing today. They are discounted when purchased together. The Content Mastermind is also included in this training as well.
Connecting human to human is vital for breaking through the noise of today's landscape.
Jennifer Kahtz, Emotive Pull Training
How "Emotive Pull" For Business Began.
The failure that created the opportunity
In 2014 one of my first marketing clients created a new software application that provided local kid's activities for parents. When working with the owner, during our first weeks, we were getting zero results.
We would get customers excited in conversation and after they researched the website, they immediately bounced off. No one signed and the value wasn't yet positioned.
We were metaphorically banging our heads against the wall and I personally felt out of integrity because I was in charge of the messaging strategy and marketing communication.
How we changed our outcomes
I couldn't sleep that week and one night I woke up at 3am with the idea to position behavioral research and psychological/emotional buying motives.
I spoke to my client the next morning and he said, "I don't care what you do, I just want outcomes."
I then created a research/positioning process, launched new messaging designed to emotively pull and created a product/market fit. Within 30 days of launch, I worked myself out of a job because it was working so well.
Jen kahtz
Would You Like a Complimentary Consult?
The breakthrough that created Emotive Pull Training
He called me 6 months later and said, "Jen, we’ve converted 400 parent sign-ups since your new messaging/branding was put into place. I need more of that Emotive Pull for other products."
It was then, that I knew I had a viable business. I changed the consulting business name to Emotive Pull and have been helping clients since 2014. Today, we created Emotive Pull Training to train the skill and process to marketers and businesses, so they no longer struggle with messaging and communication that doesn't work.
Positioning to pull cuts out guessing and trial and error time, and (if done right) helps customers and marketers gain confidence and outcomes right out of the gate.
